It's Not Too Bad
It's certainly no Titanic, but $10.1mil isn't that bad.
Box Office Mojo has Serenity at #2 in the opening weekend's box office, only losing out to Flightplan.
Honestly, I don't think anyone expected the BDM to make a killing. It's a solid film that will hopefully sustain.
In it's first day of release here in Oz Serenity made $280, 763 which put it in 5th place behind the other school holiday releases.